Can Inbound Marketing Show Executives the Money?
by Andrew Millar We hear a lot of talk these days about how traditional marketing is going by the board and inbound marketing is the way of the future. According to the HubSpot 2013 State of Inbound Marketing Report, inbound delivers
Marketing: How Lead Generation Changes in an Inbound World?
by Andrew Millar If marketing is essentially about helping sales acquire more customers, then prospective customers or leads are an essential step in the process. This is a truism whether you rely on traditional outbound techniques such as print ads and
How To Get In Your Customer’s Head?
by Andrew Millar A lot of ink has been written about how to find and sell to your potential customers. This is the meat and potatoes of marketing; always has been, probably always will. So what else needs to be said.