3 Unique Ways To Use Social Video For Your Brand
by Ivan Serrano
If you haven’t been using video in your social media strategy, you’re missing out on a huge opportunity to build brand awareness and engage your customers.
Video is changing the way people consume content online. In fact, by 2017, 67 percent of all video traffic will come from consumers. Because of this, brands need to incorporate more video content into their social media strategies.
There are a variety of ways brands can integrate video into their social media strategies. For example, brands can create YouTube channels, publish short clips on Vine, or connect with customers through Google Hangouts.
Want to create unique social video content for your brand? Here are three ideas to get you started:
1. Post a teaser video on Instragram.
Do you have a new product coming out in the upcoming weeks? If so, use Instagram to post short videos promoting your product launch. Instagram is also useful for posting product demos.
2. Conduct a webinar using Google Hangouts.
Want to educate your customers about your product? Host a webinar on Google Hangouts. This is a great way to get your customers engaged with your brand and teach them more about your product.
3. Encourage customers to share fan videos.
To get your customers excited about your brand, encourage them to post videos to your brand’s Facebook page explaining why they love your product. Once a customer posts a video, share it to your Facebook wall.
As you can tell, there are a number of ways you can use video to create a unique and engaging social media strategy. For more inspiration on how to use social video for your brand, check out the infographic below:
About the author:
Ivan Serrano enjoys covering B2B marketing, communications and technology.