4 Landing Page Design Tips That Matter
by Josette MIllar
Converting your visitor from a viewer to a customer is a key ingredient when it comes to creating optimal landing page design for your website. Getting people to pay attention to you is awesome, but you need to make sure you don’t scare them away before they fully indulge in your awesomeness.
With this in mind, allow us to help you understand how the right landing page design can convert visitors into buyers.
Avoid the Bleeding Eyes Effect
There are certain color combinations that will absolutely attract attention, but in some cases, the negative impact can be blinding. Avoid falling into a trap of thinking that bold and bright colors around your call-to-action will send people flooding in your direction. The truth of the matter is that many primary colors, when paired next to each other, create an unpleasant effect that turn people away from the intended purpose. Have you ever landed on a page where the words appear to wiggle? Unless the code is actually intended to make movement happen, this is the type of thing you’ll want to avoid. Forego crazy colors and patterns in favor of a clean, easy-to-look-at palette.
Few Words, Lots to Say
Ever wonder why some people require ten minutes to tell a two minute story? If you’re getting too wordy on your landing pages, this might be exactly what your potential consumers could be thinking about you. Be concise and to the point by saying what you need to say with as few words as possible. Good landing page design is created around the understanding that you have mere seconds (if you’re lucky) to nab the love and affection of those who have landed on you. Be mindful of their time and patience by leaving the wordiness behind, and you’ll likely reap the benefits of your brevity.
Entice Them with Honesty
Here’s the deal: They (whoever “they” may be) found you because the Search Engine Gods were kind enough to shoot them your way and let them know that you have everything they need. Your landing page design needs to pay homage to the SEO universe by enticing your visitors with honest offerings. Why are they there? What were they looking for? What will they get in exchange for giving you their digits? If your visitors found you because of a promise for a free download or an exclusive discount code, make sure you follow through with your promises, and stay consistent in your messages. One of the easiest ways to lose a customer before you’ve bonded is to break the circle of trust. Remember, consumers are smart, and they’re wise to the games of bait-and-switch tactics. Avoid potential heartache by starting your relationship off on an honest foot.
Do Your Homework
Like anything in life, there are some great examples of landing page design mistakes available all over the web that can help you figure out exactly what you shouldn’t do if you actually want to have people knocking at your doorstep. Sometimes it’s easier to start with examples of what not to do and work from there. Here are two of our favorite don’t-dos:
- Don’t be passive. A call-to-action shouldn’t exist if it isn’t telling the audience what to do.
- Don’t double-up. Your readers found a specific landing page for a specific reason. Don’t double-up on your cyber real estate by trying to squeeze in another enticing offer. There will be time for that later!
Looking for more ways to beef up your business branding online? Our Sheffield Media Group Facebook page is full of tips and tricks. Follow us to find out!