7 + 1 Website Design Trends We Hope Never Come Back!
by Andrew Millar
Like deep fried Twinkies and mullets, some web design trends seemed like a good idea. The operative word being, “seemed.” No matter how you slice it, there are some web design trends we hope never come back.
Website Design Trends That Should Never Come Back, #1: Splash Pages
With the goal of a strong first impression, splash page websites throw pictures and video at you with such force you have to blink – several times. These are the sites where finding the “click to skip” button is like finding a safe haven. And despite the high bounce rate these sites typically have, some web designers still love them. We would be happier chucking them under a rock.
Website Design Trends That Should Never Come Back, #2: 2.0 Design
We said goodbye to 2005 in, well, 2006. Thank goodness most web designers also said goodbye to highly accentuated rounded corners, drop shadows and reflections. Now, when these elements are used, they are done so sparingly, with a soft touch. This has become especially true as the Internet moves further and further to sharper corners and harder edges.
Website Design Trends That Should Never Come Back, #3: MySpace Influence
Also known as chaos – MySpace influenced websites should never be repeated. The Internet is proof that less really is more. Packing a site with every single possible piece of information your visitors might have a chance of being interested in is just a headache waiting to happen. Heck, saying it was a headache.
Website Design Trends That Should Never Come Back,#4: Flash
From time to time flash sites enthrall all of us. With their animated movements, they can create a site which attracts the eye. Unfortunately, a lot of devices are not flash compatible. This means, you miss out on reaching prospects. Additionally, flash sites are data heavy, meaning they take a long time to load. As we all know, in the world of Internet kings, speed is key.
Website Design Trends That Should Never Come Back, #5: Music
If only we could find the mute button faster. In our humble opinion, background music should go away. Just turn it off folks. Turn it off now. While the idea of background music may seem appealing – reach the visitor through more than one sense – it is overwhelming and intrusive in a way the visitor did not agree to. If you want to share a music clip, ask your visitor first.
Website Design Trends That Should Never Come Back, #6: Popup Windows
A lot of Internet marketers have made a pretty penny selling these babies, unfortunately popup windows are darn frustrating. They hardly help you build a strong relationship with your visitor. More often than not, they harm your relationship as they generate ill will.
Website Design Trends That Should Never Come Back, #7: Stock Photos
Yes, images are vital to your website’s success. Yes, great pictures are difficult to take. And yes, stock photos are there and easy to purchase. However, stock photos are just that – they are stock. They look fake because they are. Great stock photos do not, but they are expensive. You might be hesitant to make the investment. We get it. However, in the social media driven age of transparency, real rules.
Website Design Trends That Should Never Come Back, + One: Keyword Stuffing
Yes, search engines want specific words. But, search engines are not your customers. They do not pay the bills. While stuffing your website with keywords was popular for a time, it has not proven effective. Your customers want a higher quality product. They demand it.