How to Blog; The Essence of Content Marketing
Let's take some time to understand how to blog; the essence of content marketing and what its main features are. As business has shifted more and more online, marketing has begun to come into its own online. We now tend
Home Page Content Writing: Look before You Leap
by Andrew MIllar If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website. Start by viewing your whole web site from thirty thousand feet up so you have a
Web Marketing and SEO: “Ya Gotta Know the Territory”
by Andrew MIllar Marketing your business on the internet presents some challenges that are much different form traditional ways of getting your products and services in front of your customers. It is also true that the more it changes the more
SEO vs. Content Marketing: You Pick the Winner!
by Josette MIllar Web marketing is full of difficult decisions. Classic link-building is being challenged by content-creation strategies. Approaches evolve so quickly – sometimes its hard to keep a fix on what is working best as opposed to what folks have
All Aboard for Inbound Marketing
by Andrew MIllar This Train is Leaving the Station! Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute,
Inbound Marketing: New Age Awareness on the Web
by Andrew MIllar How do we find what we're looking for these days? There's a reason “google” has become a verb. Lay it at the door of inbound marketing: New Age awareness on the web. We all use search engines like
Can Inbound Marketing Show Executives the Money?
by Andrew Millar We hear a lot of talks these days about how traditional marketing is going by the board and inbound marketing is the way of the future. According to the HubSpot 2013 State of Inbound Marketing Report, inbound delivers
Marketing: How Lead Generation Changes in an Inbound World?
by Andrew Millar If marketing is essentially about helping sales acquire more customers, then prospective customers or leads are an essential step in the process. This is a truism whether you rely on traditional outbound techniques such as print ads and
How To Get In Your Customer’s Head?
by Andrew Millar A lot of ink has been written about how to find and sell to your potential customers. This is the meat and potatoes of marketing; always has been, probably always will. So what else needs to be said.
Email Marketing: 3 Basics to Build Emails
by Andrew Millar Your company has its own website. You are not complete slouches even though it is by now 8 years old and you are badly in need of a website redesign. You have begun to notice that you personally