Are Your Customers All Mystery Shoppers? 3 Tips to Understand Your Audience With Better Buyer Personas
Mystery shoppers are a fantastic tool for auditing customer experience but many businesses are missing the mark by sending out mystery shoppers that don't fulfill a business' buyer persona. Buyer personas are a detailed makeup of buyer behavior that provide
What Is a Landing Page?
by Josette MIllar Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably
Which Comes First: The Chicken (Website Redesign) or the Egg (Inbound Marketing)?
by Josette MIllar Yup – it's an age-old question applied to a new technology and marketing approach. And like with the chicken and the egg analogy – the answer might even be obvious – how can you have one, without the
Web Marketing and SEO: “Ya Gotta Know the Territory”
by Andrew MIllar Marketing your business on the internet presents some challenges that are much different form traditional ways of getting your products and services in front of your customers. It is also true that the more it changes the more
All Aboard for Inbound Marketing
by Andrew MIllar This Train is Leaving the Station! Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute,
Inbound Marketing: New Age Awareness on the Web
by Andrew MIllar How do we find what we're looking for these days? There's a reason “google” has become a verb. Lay it at the door of inbound marketing: New Age awareness on the web. We all use search engines like
Just Another Trend or Wave of the Future? 5 Reasons Why Inbound Marketing Needs to Be Part of Your Marketing Strategy Today
by Josette Millar Marketing strategies have evolved. The Don Draper marketer of today may still have the tailored suits but his pitch meetings revolve more around social media and viral marketing than television and print. Today’s consumers aren’t interested in intrusive
What Inbound Marketing Is and Isn’t & Why Your Business Needs To Get On board!
by Andrew Millar Marketing agencies and web designer gurus love to throw around hot button words like “inbound marketing.” While this term is a great asset for your business, it is also industry jargon which is often used and rarely explained. When
The ABC’s of Website Marketing
by Andrew Millar The very first place clients and prospects go to research your business is the Internet. They'll Google the heck out of you. But if you're not there, they'll Google the heck out your competition instead. This is why website
Convert Your Leads: 3 Essential Inbound Marketing Tools
by Josette Millar Hooking a readers interest can't take more than 6 seconds. After this point they will either click further into the site or move on. Inbound marketing tools are specifically designed to keep them there, while capturing and providing