A Comprehensive Guide to Mobile Apps Marketing and SEO
An awesome mobile app is a great idea but there is more to it than meets the eye. Anyone who develops a mobile app must also seriously consider how to effectively market their apps. With more than 1.5 million apps
You’re producing great content. Now what? How to get more traffic to your blog.
by Josette MIllar Once your blog has begun to attract a strong readership for you, it’s obvious that you need to create much more of this great content. However even amazing content doesn't always get read. To build a strong and thriving
Web Marketing and SEO: “Ya Gotta Know the Territory”
by Andrew MIllar Marketing your business on the internet presents some challenges that are much different form traditional ways of getting your products and services in front of your customers. It is also true that the more it changes the more
SEO vs. Content Marketing: You Pick the Winner!
by Josette MIllar Web marketing is full of difficult decisions. Classic link-building is being challenged by content-creation strategies. Approaches evolve so quickly – sometimes its hard to keep a fix on what is working best as opposed to what folks have
All Aboard for Inbound Marketing
by Andrew MIllar This Train is Leaving the Station! Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute,
Web Design Trends To Roll Over And Trends To Throw Out In 2015
by Josette Millar When people think of website design, they almost instinctively picture pretty sites that are aesthetically appealing. While that is certainly one important factor, it is far from the single most important feature. After all – what good is
What Is Lead Generation? The Yellow Brick Road To Your Sales Funnel
by Josette Millar At Sheffield Media Group, we're asked, “What is lead generation?” all the time. As such, we wanted to take a moment to talk about this topic in a fun and easy-to-understand way. Lead generation is a vital part of
A Needle in the Haystack: Search Optimization for a Crowded Marketplace
by Andrew Millar Trying to guide potential customers to your site can feel like the proverbial needle in the haystack. You know your content and message are useful but getting others to find it proves impossible. Rather than giving up on
Website Traffic Analytics: 6 Key Metrics to Watch
by Andrew Millar Website traffic analytics are not just a term web designers and marketers throw around to pound their chest with importance. They are vital to optimizing your website and maximizing your return on investment (ROI). But, in the same
What Inbound Marketing Is and Isn’t & Why Your Business Needs To Get On board!
by Andrew Millar Marketing agencies and web designer gurus love to throw around hot button words like “inbound marketing.” While this term is a great asset for your business, it is also industry jargon which is often used and rarely explained. When