5 Strategies to Integrate Social Media Marketing with Your Website
Social media marketing is an inescapable phrase in the business world today. The more you engage with your audience, the more likely you are to bring new people to your front door. The question is – how do you attract
Social Media for Old Folks Like You
by Andrew MIllar If you're in business today and you are of a certain age (that being one for whom hand held calculators were an innovation in the 80's, let alone computers), your head has likely been spinning for years now
All Aboard for Inbound Marketing
by Andrew MIllar This Train is Leaving the Station! Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute,
3 Critical Steps for Successful Social Media Ranking
by Josette MIllar Develop Solid Ideas for Content To increase your social media ranking, you need content that is relevant, accurate and unique. Putting one blog post on your site every month isn’t going to generate the results that one per day
B2B Social Media Marketing Tips That Get Results
by Josette Millar Getting social is an essential ingredient in today's business mix. Bear in mind, however, that showing up to the dance with two left feet can brand you a social outcast for the remainder of your company's days. With this
Social Media Management: 5 Daily Social Media Habits for Success
by Andrew Millar Social media success is not a one and done slam-dunk. It is a long-term commitment to social media management. It is a day in and day out devotion to fostering relationships, sharing valuable information and encouraging engagement. Managing a
Why Your Infographics Are Critical to Social Media Success
by Andrew Millar There are sayings that lose their relevance over time. “Here's a quarter. Call someone who cares,” no longer works when payphone calls now cost fifty cents. However there are others like, “A picture's worth a thousand words,” which
Marketing: How Lead Generation Changes in an Inbound World?
by Andrew Millar If marketing is essentially about helping sales acquire more customers, then prospective customers or leads are an essential step in the process. This is a truism whether you rely on traditional outbound techniques such as print ads and
How To Get In Your Customer’s Head?
by Andrew Millar A lot of ink has been written about how to find and sell to your potential customers. This is the meat and potatoes of marketing; always has been, probably always will. So what else needs to be said.
Is Social Media for the Birds?
by Andrew Millar Do I really have to engage with all of these new ways of communication in order to stay relevant in my business or is social media for the birds? Yeah, I know, the answer's couched in the question. There