What Is a Landing Page?
by Josette MIllar Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably
Home Page Content Writing: Look before You Leap
by Andrew MIllar If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website. Start by viewing your whole web site from thirty thousand feet up so you have a
Social Media for Old Folks Like You
by Andrew MIllar If you're in business today and you are of a certain age (that being one for whom hand held calculators were an innovation in the 80's, let alone computers), your head has likely been spinning for years now
Marketing: How Lead Generation Changes in an Inbound World?
by Andrew Millar If marketing is essentially about helping sales acquire more customers, then prospective customers or leads are an essential step in the process. This is a truism whether you rely on traditional outbound techniques such as print ads and
5 Essentials of Business Website Design
by Andrew Millar Design is such an integral element in all of our lives, that it is easy to overlook its influence. These 5 essentials of business website design illustrate its strategic importance to your web presence. When there is disorganization