What Is a Landing Page?
by Josette MIllar Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably
Home Page Content Writing: Look before You Leap
by Andrew MIllar If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website. Start by viewing your whole web site from thirty thousand feet up so you have a
Website Design in a Time of Transition
by Andrew MIllar I chose the title of this blog, Website Design in a Time of Transition, with my tongue firmly planted in my cheek. Which is to say that the world-wide web embodies the philosophic notion that the only constant
Which Comes First: The Chicken (Website Redesign) or the Egg (Inbound Marketing)?
by Josette MIllar Yup – it's an age-old question applied to a new technology and marketing approach. And like with the chicken and the egg analogy – the answer might even be obvious – how can you have one, without the
4 Expensive Reasons To Use a Mobile Website Design Company
by Andrew Millar Using a mobile website design company to create a responsive website for your business is not a fun option. It is a necessity. Why? Because back in the day your home was high tech if you had a desktop computer.
Coca-Cola Creates Park. Website design and marketing inspiration
by Josette Millar Although I do not recommend drinking Coca-Cola (too much sugar or dangerous Aspartame), I enjoy the bold creativity of their advertising agency. For part of Coca-Cola's promotion “Where Will Happiness Strike Next?” they created an instant park in a
5 Essentials of Business Website Design
by Andrew Millar Design is such an integral element in all of our lives, that it is easy to overlook its influence. These 5 essentials of business website design illustrate its strategic importance to your web presence. When there is disorganization
Does the Visual Appeal of Your Website Design Make a Difference? (Or Does Any Cookie-Cutter Template Do The Job?)
by Andrew Millar It seems like an innocent enough question (with an embedded assumption that holds the answer) so why even address the issue? Well, have you looked at some of the websites out there lately? There's a time and a place
How To Choose A Web Design Company: 3 Basic Criteria To Consider
by Andrew Millar Web design like the internet itself is still in its infancy. If ever the warning, buyers beware, applied, this is the industry. In order to know how to choose a web design company with 3 basic criteria to
Marketing and Website Redesign: An Inbound Challenge
by Andrew Millar We've all heard the talk about inbound marketing. About how it's the latest and the greatest. Now the challenge is how to integrate it into your website redesign. First of all we have to admit that a website without