Does the Visual Appeal of Your Website Design Make a Difference? (Or Does Any Cookie-Cutter Template Do The Job?)
by Andrew Millar
It seems like an innocent enough question (with an embedded assumption that holds the answer) so why even address the issue?
Well, have you looked at some of the websites out there lately? There’s a time and a place for choosing function over form. I submit to you that presenting your business or institution on the World Wide Web is no different from any other presentation you make in public. “You only get one chance to make a first impression” is just as true with your website as it is in person.
It is true that a custom designed website is a greater investment than a template. And if it is well done it shows. Take a look at some of our designs to get an idea: www.sheffieldmediagroup.com/portfolio
A beautifully designed website is your statement to your customers that this is how we feel about who we are and what we do. Think of the care you take in your personal appearance. Your business appearance deserves no less.
Practically speaking, when your website designer listens to you and interviews you, she finds out about your business in a way that guides the kind of looks that are developed for your choice. She is able to inform the design with your functional requirements so that the look and feel is balanced and contemporary.
Website design can be beautiful and efficient with visual appeal. It will always trump cookie-cutter templates for look and feel and function. Make a difference; consider beauty and appearance for your website!