Get More Traffic: 7 Easy Ways To Adjust Your Social Media Digital Marketing Strategy
by Andrew Millar
Digital marketing is a world all of its own. It’s comprised of a combination of creative and analytical brains that come together to produce a (hopefully) successful strategy. However, you can’t very well tailor analytical insights to fit your company’s demographics if you don’t understand what the numbers are telling you.
Here are a few tips and tidbits to help you wade through the digital marketing waters:
Leverage the Power of Free
When it comes to integrating analytics into your website’s success, there are plenty of free tools available that can help you leverage what you already have and understand where your opportunities lie. Google Analytics is among the most known of tools, and it’s created to be user-friendly. Mint has also made a great name for itself in the world of upping analytical abilities for business.
Before you begin, sit down, and make a list that includes all of the things you’re trying to achieve. Ultimately, you want to convert leads into customers. This means delivering content that is enticing enough to entertain your audience and providing products or services that those people will actually want to purchase. In terms of metrics, you’ll want to lay a foundation that includes the products or services you’re selling and the consumers you’re targeting. How much do you want to sell in a given period? How many people do you want to convert from visitor to buyer? What is your ultimate goal? By setting down a foundation, you’ll lay the groundwork to grow bigger as your analytics take hold.
Keywords are Key.
Being found on a search engine is of the utmost importance these days, but if you don’t know what keywords are helping people discover you, you are missing out. Your content needs to be fresh, unique, and most of all, relevant. Your digital marketing strategy must incorporate keywords that search engines find attractive enough to shoot visitors your way; otherwise, you’re just lost in cyberspace.
In-Page Analytics are Impactful
We’ve stressed the need for a call-to-action, and we still stand by its importance. Keep in mind that some calls-to-action are better than others. Employ the use of an analytics tool that allows you to examine which links are giving you leads. By understanding the success or failures of your calls-to-action, you’ll have the tools to tailor the phrases that most resonate with your audience.
The Beauty of Bounce-Rates
For clarity, bounce rates are bad, and you don’t want a high rate of them on your website. However, a substantial bounce-rate does not meant that you should shut down your business. Rather, it means that (a) you’re paying attention to your site’s traffic, and (b) you’re finding potential opportunities in which you can take advantage of your digital marketing strategy. Look for pages with high bounce rates (those that people land on and leave as soon as they arrive), examine the properties that could be making them leave, then take corrective action.
By incorporating web analytics, you’ll have the ability to see which products, services, and ideas are most popular among your visitors. Take note of those most clicked on, and build any pay-per-per-click advertising around these hot button items.
Create a Routine
No analytics tool is effective if it’s a one-time deal. In other words, make sure you regularly check in on your site’s stats, and track trends as time goes by.
Need help with your digital marketing strategy? Call on the experts to get your site in tip-top shape! Contact our team at Sheffield Media Group, and let us help you bridge your gaps.