Get the HubSpot Edge on Monitoring Your Social Media
by Josette MIllar
Whether you are a business owner or working for an NGO, firm or corporation, social media is a great tool that you should be harnessing to reach people interested in what you do as well as in news affecting your entity. HubSpot will give you an edge when it comes to monitoring activity concerning your service, product, event or firm on social media networks.
Why Go With HubSpot When Implementing or to Improve Your Social Media Strategy
There are many reasons why HubSpot allows you to better monitor and analyze social media content. For one, while most social media tools focus on keywords, HubSpot, while still utilizing keywords, focuses on people. This means that while other social media strategy tools will simply list people who have used the keywords, HubSpot also utilizes connections made with people by allowing you to view the social activity of leads, clients or any demographic of your choice.
Another reason why HubSpot is much better at helping you analyze social media conversations is because most social media network tools function independently. HubSpot combines all its tools in a seamless application.The tools you will find for most social media networks are based on click throughs, which, while useful, is not detailed enough. HubSpot tools allow you to collect data on more variables that are useful in your analysis such as
- whether they are a client,
- how many pages they visited,
- how long they stayed on the page etc.
Using HubSpot Social Inbox for a More Efficient and Effective Social Media Strategy
HubSpot just released a new tool, Social Inbox, which helps to make your life easier to monitor all the information generated on social media platforms. It allows you to have more targeted campaigns. To monitor social media you need to create a stream, from which you collect the needed data. Listed below are the steps for creating a stream.
Select Contacts List
Create a contact list from leads, clients, event attendees etc. These are the people whose activity you are interested in on social media.
Define Keywords of Interest
This is the list of words you want to be notified about whenever they appear in your contacts’ conversations, posts or articles. This allows you to determine whether the topics that interest you are currently being discussed by your contacts.
Once you have determined contacts whose activity you are interested in and defined which keywords you have an interest in, HubSpot predicts what the stream you created is likely to generate, such as 20 tweets per day. Data collected fitting your criteria can then be dispatched to different team members, teams or departments as appropriate.
Team Members, Teams and Departments That Benefit From Using Social Inbox
Different team members, teams and departments will have different needs from the data you collect from your stream. Marketing personnel benefit by being able to offer contextualized content by being able to find prospective clients in time and identifying them more accurately.
Sales teams can use contact lists made of leads, responding to prospective clients through emails, comments, tweets etc. Support personnel can better determine clients’ sentiments as well as forestall some problems, using contact lists make of current clients.
Regardless of the product or service, if it has a social aspect to it, this tool will help you understand what people think and are saying about it. It almost always proves valuable, whether you like what you hear or not. In this digital age, information is king. Get the HubSpot edge in monitoring your social media.