Holiday Strategy: Get Your 5 Holiday Business Marketing Tips Right Here!
by Josette Millar
As the holidays approach, you might start to experience a slowdown in terms of your company’s business, but keep in mind that while some industries and companies are slowing down this time of years, others are full of profitability and steady business. The key is finding a way to relate to those busy customers so you can cushion your company’s workflow.
Acknowledge Your Clients’ Schedules
As you approach your clients, strengthen your relationships with them by acknowledging the time of year. This may mean opening your email with recognition of the fact that your client is probably super busy. You might be surprised at how willing some people are to read your email if they know the author is courteous and respectful of their time. This is one of those business marketing tips that works year-round, but it can be particularly useful when the holidays start to creep up.
Use a Lighter Tone and Softer Touch
This is the time of year when even the hardest business people tend to soften up a little. As you approach your current and potential clients, adjust your tone-of-voice such that your narrative is more relational and less business-focused. The end result can still mean optimal return on investment, but if you adjust the way you speak to your audience and cater to the feelings of connectivity that arise around these months, you’ll likely achieve a greater sense of overall partnership from your contacts. If you’re looking for business marketing tips that make the season brighter, this is one for the books!
Make it a date
There are some important dates that you won’t want to miss when you’re creating your holiday marketing plan. It doesn’t matter what type of industry or which level of leadership you’re targeting, play to Black Friday, Small Business Saturday, and Cyber Monday. One of the best business marketing tips that we can give you for this time of year is to find a way to cater to this pivotal weekend of the calendar. It doesn’t matter if you’re working for a large corporation or you’re operating a sole proprietorship on your own, there is a niche in this marketing that can suit your company’s and clients’ needs.
If you get tired of being bombarded by constant advertising and pushy marketing tactics this time of year, you can trust that most of your clients feel the same way. Being harsh and in-your-face might work a small percentage of the time, but it’s certainly not one of the business marketing tips that we would tell you to rely on, particularly during the November and December months. Instead, forego the old abrasive marketing campaigns for something that your clients will actually want to engage in. Allow your company (and yourself) to have a personality and leave the the heavy sell for another day (if ever).
Simplify Your Strategy
Along the same lines as being approachable, you don’t want to overwhelm your clients with more information or promotions than are truly necessary. Catering to your target market is always important, but at a time when information overload is a likely probability, simplify your strategy, and try to offer only the products and services which would be best suited to a particular client or group of clients.
Do you have other business marketing tips for this time of year? We’d love to hear your thoughts in the “Leave a Reply” section below!