How to become an Instagram Instaguru
by Ivan Serrano
Instagram might be a relative newcomer to the social network scene, but it’s quickly gaining steam due to its effortless mobile app, easy sharing on other social sites and general visual appeal. Due to its growing popularity, many companies have started marketing their brand on Instagram and it is currently one of the best social platforms for B2C businesses. It is especially popular among entertainment, retail, sports and other visual companies.
That being said, even if you do not have a visual product or service, you can still take advantage of Instagram by posting things like infographics, company outings and more. The main point of Instagram is to provide interesting, unique or funny images or videos that can relate your story to the millions of users.
As with all social networks, there are certain guidelines that you should follow in order to grow your audience and keep them engaged. If you want advice on Instagram best practices, the infographic below provides a good outline on getting started from creating your profile to choosing what images and video to post. Of course, there is no solution that will turn you into an Instagram celebrity overnight. However, if you post consistently high-quality images and truly engage with your audience, then you will see steady growth.
About the author:
Ivan Serrano enjoys covering B2B marketing, communications and technology.