Social Media Management: 5 Daily Social Media Habits for Success
by Andrew Millar
Social media success is not a one and done slam-dunk. It is a long-term commitment to social media management. It is a day in and day out devotion to fostering relationships, sharing valuable information and encouraging engagement.
Managing a successful social media presence is not just a one-campaign push. A few sponsored Facebook ads and targeted @mentions on Twitter are not going to suddenly grow your audience and increase your bottom line. Your social media success is realized in brand loyalty and word of mouth marketing.
With social media you do not reach your audience because you shout at them the loudest. While the days of big marketing dollars ruling ad space will never completely be behind us, the little guy, the medium guy and the just-getting-started guy all have a voice now. Audiences are hearing and embracing that voice – your voice – when you share a message.
FORGET SELLING. ASK YOURSELF INSTEAD: IF I WERE THE CUSTOMER, WHY WOULD I CARE ABOUT THIS?
The answer to that question should be the entire basis of your social media management strategy. Every thing you do, should, in some way, relate back to it.
Like any aspect of business, you want to set long-term goals for your social media platforms. These are big goals. Ideals you want to reach for. Like training for the Olympics or building your business, reaching these goals is a process.
These five daily habits will help you achieve social media management success for your business, no matter what your long-term goals may be.
Monitor. Monitor. Monitor.
What are people saying about you? Who has engaged with you? What is your target audience talking about? If you want your audience to engage with you, you must first engage with them. You can only do this if you know what they are saying.
Share Valuable Information
A few fans might visit your Twitter profile or Facebook page to check your profile picture once. They are hardly going to come back to see the same old thing again and again. You need to regularly share valuable information. Here is a good rule of thumb for how often:
- Facebook: 1 Status Update Daily
- Twitter: 3 Tweets Daily
- Pinterest: 6 Pins and 1 New Board Weekly
As great as it would be for fans and prospects to flock to you, sometimes you need to go a-calling. Use your social media accounts to connect with others.
- On Twitter: Follow 10 New People Per Week
- On LinkedIn: Connect With At Least 3 New People Per Week
- On Google+: Add 5 New People To Your Circles Per Week
The amount of information which your client prospects put out there on social media is overwhelming. Use it to your advantage! One of your clients is running a marathon – tweet them good luck. It is a customer’s birthday – send them a LinkedIn congratulatory message.
It can be tough to keep all your contacts on all your different social media platforms in line. Who is who and how do you know them? Many platforms make this easier by allowing you to cluster people into groups. Create Lists on Twitter. Use the Circle feature on Google+. Facebook offers you both Friends lists and Interests lists. As you engage with new individuals and companies each day, be sure to organize them into the appropriate lists so you can keep them straight.
Most importantly, remember that your success with social media management depends on these 5 daily habits.