Staying Relevant: 5 Marketing Tips for Generating Content In Every Season
by Josette Millar
Is your brain fried? Do you stare at an empty screen for hours in the hopes of coming up with something worth writing? Spend hours searching for marketing tips to generate content? To keep up with content deadlines, some blogs can get stale. Don’t fall prey to cold, dull writing in the winter months or stuffy content in the summer. Keep content fresh with these five simple marketing tips that keep your website relevant.
Pick Up a Calendar
Nearly every business hears marketing tips that promote producing content for Christmas shoppers, back-to-school students, and Thanksgiving Black Friday deals. Instead of hitting the well worn path of seasonal advertising, look beyond the traditional holidays to yield great ideas and more sales. International Talk Like A Pirate Day is a little-known “holiday” that is being rapidly being marketed to and embraced by people all over the world. Businesses like Long John Silvers and Krispy Kreme provide fun for customers by offering discounts and treats for celebrating the day. Grab a calendar and start generating content based on obscure but interesting and intriguing holidays.
Never Stop Reading
One of the best marketing tips for generating content is to stay involved in current affairs. Evergreen content may hold up year after year but it doesn’t produce a lot of discussion or interest. Reading news sites, best selling books, and keeping on the pulse of new content can help produce timely and relevant content through every season. Getting on hot social networking sites to find out what’s hot and what’s trending can provide hundreds of ideas for interesting content.
A picture is worth a thousand words and when searching for marketing tips to generate content, a picture or infographic can provide just the boost needed to create great content. Pinterest and Instagram offer users a visual diary of what’s hot in the world. Businesses can use that information to make compelling content. Use that downtime while drinking a cup of morning coffee to browse visual social media sites and generate ideas based on what is trending.
Viral advertising is a great goal to achieve but monitoring current viral ads and commenting on them can provide great marketing tips for producing top quality content. Keep on the pulse of what’s blowing up on the web and integrate its message into your own. Sad Cat Diary was a viral hit that cat food company Friskies used to boost their own brand name. By recognizing a viral hit that tied into their own message, Friskies was able to increase brand recognition and generate buzz. Keep an eye on what’s blowing up online and think about how that message can support your business.
One of the biggest problems with evergreen content is its inherent inability to spark debate. While it may not be ideal to start heated debates in every post, a healthy amount of discussion keeps readers involved and sites interesting. Start a list of controversial topics that are relevant to your business and post opposing view points. Let reader weigh in and provide more insight. Not only is this a great way to captivate current readers but also a fantastic way to attract new ones.
Staying up to date on current events, on the pulse of trending topics, and ready to generate reader interest with controversial topics is just a few marketing tips that can propel your business’ blog or site from unknown to well read. Don’t fall into a winter lull, keep ideas fresh and on point with these five marketing tips.