Top 5 Benefits of Using Twitter As an Inbound Marketing Strategy
Determining where to spend your time on your inbound marketing strategy often seems like being at an all-you-can-eat buffet on a diet. There are hundreds of options but only a select few are actually good for you. Many businesses may not see Twitter as a healthy option for their inbound marketing diet but for the right audience, Twitter can offer a lot of benefits for relatively little investment.
Many businesses were blindsided when Facebook changed it’s own marketing strategy and made “likes” useless in driving customers to business pages. Suddenly, it cost companies with a Facebook presence money to reach out to their audience and even then, only a fraction of those customers were actually delivered that message.
Twitter is a great option for businesses that want full visibility without paying out of pocket for every customer view. Twitter is such a fluid platform that every message goes out to every follower every time. Companies need only rely on consistent posting to reach their audience rather than deep pockets or targeted ads.
Quick and Simple
In the realm of inbound marketing strategy, Twitter is one of the more straightforward contenders for your business’ time. The premise is simple: You have 140 characters to convey your message. There’s no navigating pictures, no targeting specific niche groups, no learning finicky forum rules and no verbose posts. Companies have the opportunity with Twitter to distill their message into the very essence of their company persona. Twitter requires quick, concise information delivered in a readable format. It’s perfect for conveying key points and providing a straightforward message to your customers.
Twitter is Customizable
The Twitter profile is one of the most often viewed profiles in social media. It’s succinct, straightforward, customizable, and seen by every follower. Companies can brand their Twitter profile with a company header, create a simple message to their followers about their business and its mission and even link to their own website. That’s right, one free inbound link courtesy of Twitter. Every customer who even looks at a company’s Twitter account is given a sneak peak into the company mission and straight access into their site.
Want to connect to a wider audience that has the same interests as your business? Twitter’s use of hashtags is a simple and easy way to bind your message to your core audience and attract new followers. Creating an inventive hashtag that conveys your company’s mission can introduce your product or service to a whole new audience. Adding information to an existing, trending hashtag is another great way to engage your audience and drive new followers. Good luck finding that kind of functionality on other sites.
One of the most frustrating parts of developing an inbound marketing strategy is tracking your progress to ensure your company isn’t wasting time. Twitter is easily trackable through third-party sites and even by quick searches on Twitter itself. Companies can track hashtag usage, followers added and lost, and retweets and likes at a click of a button. Gauging the company’s progress with their inbound marketing strategy is never easier than on Twitter.
Twitter is a powerful tool that is provided completely free to businesses. As an inbound marketing strategy, creating a strong Twitter account that regularly updates and provides clear information can drive customers to company websites and strengthen consumer ties to company brands. Before dismissing Twitter as social media fluff, explore the substantial benefits the site can offer your business.