Web Design Trends For The New Year: 5 Tips And Trends To Follow For 2015
by Andrew Millar
When the ball dropped a few weeks ago, you probably had a list of things you were going to do to be a better You in 2015. In your personal life, you might have looked toward eliminating bad habits or increasing good habits. Did you stop to consider resolutions that would improve your business, too?
Over time, you may have gotten just as complacent with some of the factors relating to your business as you have with your individual self. It happens to the best of us. So in the name of all things New Years Resolution-like, we’d like to direct your attention to web design trends that can give your site a new look for this new year.
Looking at Lettering
Of course, fonts will always showcase a certain character and personality, but the trend this year will steer savvy businesses away from templates and cookie cutter options, and drive companies toward high-quality, personalized designs that carry key visual cues. Graphic designers and creative DIYers will see an abundance of opportunities in 2015.?
Little Details, Big Deal
In recent years, there has been a huge push toward responsive themes. While these web design trends were essential to account for the multitudes of media by which we obtain information, the majority of the focus has been on creating sites that are capable of being displayed on different devices without a ton of attention paid to the intricacies. This year, the devil will be in the details. Micro-copy, micro-animation, and overall micro-design will work to bring cohesion, consistency, and uniformity to responsive web design themes.
Reality of Existence
You may be tempted to try to be at the forefront of web design trends by starting to devise ways to advertise to the sometime-in-the-future Internet-connected household items, but this is one web design trend that needs to live with the Jetsons – at least for now. Don’t get ahead of yourself by working toward something that doesn’t exist yet; force your energies into designing for the devices that really exist today, and make them amazing. Smart watches, rings, and microwaves will be here when the world’s ready; until then, the reality is that you’re amazing, and your website should showcase this awesomeness.
Mobile in Motion
Working with minimal space , mobile devices haven’t, thus far, afforded advertisers much opportunity to showcase videos. As this year rolls on, we’ll see a shift toward more mobile videos. Although it may take a bit of work to maintain compliance while delivering cutting-edge mobile advertising, this is a web design trend that will pay rewards to those who put in the work.
Old Kid on the Block
You’ve probably spent years making sure that you abided by all of the previous web design trends that necessitated integration with Facebook, PayPal, and other big players in the cyber game. This year, the emergence of companies that have kept up with technology will start to put these old players in their place. Facebook’s not going to disappear completely, so you’ll still want to spend some energy staying relevant, but its dominance is disappearing. Similarly, PayPal is finding itself being replaced by sites like Shopify, which offers a more complete solution to e-commerce. Before you find yourself eating their dust, investigate alternatives and potential additions to your current out-links. This will be one of 2015’s vital web design trends.
Ready to shed the pounds of baggage you’re carrying from boasting an outdated site? Contact our team at Sheffield Media Group, and let’s make some of these web design trends work for your company!