What’s All The Buzz Around HubSpot And How Will It Improve My Inbound Marketing?
by Josette Millar
Since the advent of the internet and social media, marketing has undergone a revolution. While traditional marketing methods such as advertising in print and television still exist, social media has allowed marketers to expand their client base and reach out to unprecedented numbers of people. One of the most common ways of doing this is to direct web traffic to your website, which will provide information about you and your product, known as inbound marketing. Strategies employed to maximize traffic include the use of blogs, social media and expert use of SEO (search engine optimization). Juggling all these different aspects, as well as analyzing their effectiveness can be quite intimidating, which is why HubSpot is such a useful tool.
What is HubSpot?
HubSpot inbound marketing tools help you manage your inbound marketing scheme by providing an all-in-one solution. This allows you to manage your social media accounts, create landing pages and develop your web content in one convenient software package. The HubSpot inbound marketing analytics will allow you to measure the effectiveness of your marketing efforts by providing you with simplified information that tells you how many leads and customers were generated. This tends to be significantly more user friendly than other analytics tools, which leave you to infer this information from other data such as bounce rate, time on page and page views.
HubSpot focuses on being user-friendly and offers training seminars on how best to use their product. These seminars can be intensive and can be done either interactively or viewed as a pre-recorded broadcast. The tool itself simplifies the inbound marketing process and makes it easy to understand how all the components work together. If you are in the process of setting up an inbound marketing campaign and don’t have an established process, HubSpot inbound marketing can be the difference between success and failure.
How will HubSpot Improve My Marketing?
- HubSpot will help you create the right content. While there is a lot of emphasis on tweaking analytics and following a certain marketing mantra, HubSpot also realizes that the key to any successful HubSpot inbound marketing campaign is to create content that is engaging and worthwhile to the customer. There is a lot of focus in the training webinars as well as in the software itself about how to create the right kind of content, as well as explaining why this type of content is needed.
- You don’t need to be an expert. Inbound marketing requires a familiarity with a number of aspects of the digital age that marketers may not be exposed to, such as coding and the principles of SEO, as well as the constant bombardment with analytics that are difficult to interpret. This may be intimidating to existing marketers, but with HubSpot, the process is much friendlier, allowing users to quickly optimize their web design using the Page Performance tool, which assists with SEO and content optimization, leading to greater page views and lead generation.
- Since everything is one place, you don’t need these multiple tools to get the job done. To run a successful inbound marketing campaign, you would need tools such as WordPress, MailChimp, Capsule CRM, Gravity Forms and HootSuite in order to cover all aspects of content generation, SEO, client management, calls to action and analytics. Or you can simplify the entire process by using one integrated tool, which will streamline the entire process.
For inexperienced inbound markers, HubSpot is the ideal tool to improve inbound marketing while teaching your marketing department the fundamentals of online marketing, which will lead to dramatic increases in lead generation and revenue.