Why Your SEO Agency Should Care About the Nuts and Bolts of Search Engine Optimization.
by Josette Millar
There are nuances and details that require ongoing management when building a site that is constructed using high-quality search engine optimization. Comprehending the complexities of maintaining a quality and effective online presence and then remaining at the top of this game — is simply essential business practice.
The ways to determine if your SEO agency is paying close enough attention to these requirements can be flushed to the surface by asking questions about some of these details. The more information you can provide to Google, the better, but in ways that are natural to the reader. Search Engine Optimization is the art of finding the right balance between a well-written page with interesting content and an appropriate SEO optimization. Let’s look at a few important “Nuts & Bolts” of what your SEO agency may look at. These SEO techniques are important and often forgotten.
A Permalink is a URL that points to specific pages or posts. For example, a URL that brings a visitor to www.sheffieldmediagroup.com/blog/ is not as powerful as if it were linking to http://www.sheffieldmediagroup.com/blog/seo-vs-content-marketing-you-pick-the-winner/. The latter will bring visitors directly to the blog post they are looking for. Permalinks simply state exactly what you will find there. Your identified keywords should also be peppering all of your URLs and other direct links taking visitors to the site.
Meta Data (Meta Tags)
Everybody knows that Google has some rather awesome bots that go forth to crawl your blog and your pages to discover what content you have out there. This technology does not notice your beautifully designed website. All they actually register is a bunch of HTML code. The text below is a sample from our own website.
The thing to notice is how the HTML code is set up. This HTML code is set up in a way that Google likes. That will give Google what it needs. Knowing exactly the most productive traffic-gathering words to use in meta tags and permalinks are important to your SEO agency. Your success is what should direct their choices when it comes to choosing keywords, setting up your URLs and providing your pages with the high quality content that will keep those Google bots reading, registering and forwarding traffic.
In addition, there are some useful tools that can be used on some well-known platform such as WordPress. These are some more of the essential nuts and bolts of SEO:
- Custom designed CMS or some premium themes with SEO features: When looking at custom-design CMS solutions, it is important to remember that each page can use their own specific meta data (or meta tags). Many hosting providers will offer a very low cost CMS but without this important option. This is a must in today’s Internet world.
- The Economy Approach (for WordPress): There are a few great plug-ins for WordPress that will give your SEO agency all the tools to set up an effective SEO on your WordPress site or blog. The one we prefer and recommend is WordPress SEO from Yoast. Another one we have used and like is All In One SEO Pack.
Be Descriptive and Succinct with Titles
It’s important to focus on clarity and brevity with content, titles, URL and html code descriptions so your page comes up for anyone who wants to know about or have what you offer. If your site is all about selling shoes, you don’t want all your titles and links to say “great shoes.” There is a better chance the right visitor will find your site if they are looking for “comfortable running shoes” and this is the longtail keyword you have promoted through your SEO efforts.
These are some of important details your agency needs to address. They need to be able to deliver high-quality and highly effective words all the way down to the underpants of your website. If you are posting videos as educational offerings – the video’s title: “Why wear comfortable running shoes” is much better than “Video 1” or “Educational Video.” You need to layer and pepper those critical keywords down inside the private garments of your website. “Comfortable running shoes” should sound natural and fit easily into the content of every layer you compose for your site. This means Google will index your posts and pages at your site as about comfortable running shoes – and anyone anywhere in the world looking for great shoes online will quickly be taken to yours.
Discuss these nuts and bolts of optimized content with your SEO agencies. They will make a big difference in the effectiveness or reaching the customers you are looking for.