WordPress as a Content Management System: When Is It the Right Choice?
by Josette MIllar
When it comes to website design, businesses want to establish a professional, polished web presence without delving into the complicated world of programming. WordPress is a platform used by businesses like Readers Digest and BBC America that provides an user-friendly content management system. Determining whether it’s the right choice for your business can come down to understanding the differences in what WordPress offers and what your business needs. Consider these reasons WordPress is the right, or wrong, choice for your content management system.
Right: When You Need Simplicity
WordPress is as user-friendly as it gets when discussing content management systems. WordPress was developed for use by everyday bloggers and because of that WordPress provides an intuitive platform unlike any other. Rather than intensive training to use your content management system, WordPress can be easily taught and understood by most users in a matter of hours. The WordPress simple layout and streamlined system can help users feel at ease and confident in their ability to maintain a website.
Wrong: When You Need Security
WordPress is an open source system so anyone is free to modify, update, or design the WordPress platform. Creating a website using WordPress often means using other programmers’ designs and may pose a security risk. For most businesses this risk is negligible, but for those in healthcare or providing high-security information, WordPress may be too risky to consider without using a knowledgeable website design company.
Right: When You Want Strong SEO
Search Engine Optimization (SEO) should be a consideration for all businesses. Generating organic traffic through search engines is a simple way to attract more customers and reach a wider audience. WordPress offers ample opportunities for businesses to continue attracting the right traffic without excessive effort or knowledge of SEO. Besides multiple plugins designed to help businesses think about SEO when crafting their website pages, WordPress also pares down and parses information to make it attractive to search engines.
Wrong: When You Want Total Control
The open source component of WordPress makes it a complex system. There are many computer programmers and developers working and adjusting WordPress and staying up-to-date with the current practices is difficult unless it’s your full time job. Businesses that expect to gain full control and understanding over their site will be disappointed to find that the mechanics of WordPress make it too difficult to maintain without the benefit of a website designer or IT professional.
Right: When You Care About Relevancy
As AngelFire and MySpace can tell you, what is relevant on the Internet changes rapidly and it’s your job to ensure that your business stays relevant. WordPress users don’t need to worry about integrating Pinterest or Instagram into their website because a developer working with WordPress already has. Those businesses that want to stay on top of changing technology can benefit from WordPress open source.
Wrong: When You Only Care About Budget
While WordPress is a free system, the cost of implementing it is often not free. WordPress simply has too many moving parts to be properly used on a complex company website by someone without extensive WordPress knowledge. A knowledgeable website designer can properly design and optimize a website to fit your business brand and needs and keep that site up to date.
WordPress is a powerful content management system and most businesses would benefit from implementing it on their website. Though there are some drawbacks, WordPress is a growing system with a strong, enthusiastic community. For those businesses that want an easy-to-use content management system that can be updated to fit new technology, WordPress simply can’t be beat.