WordPress Design Services: How To Pick A Winner
by Josette Millar
It’s certainly not a secret that a successful business needs to have a website these days. In 2015, function and fashion must come together in unity to create a site worthy of attracting potential customers. You might think that you need to spend a fortune on a web designer, but that’s not necessarily the case. WordPress design services can give you some awesome options – as long as your designer adheres to some of the rules that lead down the road to success.
Let’s take a quick quiz:
Has your variety of internet consumption decreased over the past three years or increased?
If you said the variety of ways by which you absorb information has decreased, we might have a whole new interesting topic to discuss. The reality is that what was once a web-to-computer world has diversified well beyond what any non-responsive theme can handle. Laptops, tablets, phones, smart watches, and whatever else the future will bring require websites that are up to the task of creating a positive user experience, no matter the device receiving the information.
Not all WordPress design services will know how to work with responsive themes (extremely unqualified candidates may not even know what you’re talking about when you say this phrase). You’ll want to keep this in mind as you browse around for WordPress design services that fit your fancy.
What’s the point in having a website that you love if you’re not able to get anyone else on board with the adoration? Engaging visitors is an essential ingredient to a successful website. Ask for examples of your potential WordPress design services’ sites, and ask your candidates how they’re engaging visitors. Make sure that your potential business partner understands how your customers differ from the designers’ example target markets. Be ready to explain what makes your audience special, and ask how this person would engage your own viewers. Take notes, and keep an eye on any appealing answers.
Sure, you could say that the timing is right if someone just happens to land on your page when they’re having a great day, but that’s not exactly the kind of timing we are talking about. People who work for quality WordPress design services should know how long it takes to get visitors’ attention, and they should have a plan in place to keep people on your pages before they lose interest and go elsewhere.
Did you know, in fact, that you only have about six seconds to grab peoples’ attention and keep them on your site? In six seconds, a poorly designed page can send people flying off into cyberspace, and you’ll likely never see them again.
To avoid the six-second roadblock, come up with some attention-grabbing ideas on your own before you meet with anyone about your website. Find out what’s worked well for other companies (and, of course, familiarize yourself with epic failures, as well).
Here are some time-tested tactics to consider when your audience’s attention span is on the line:
- Shock, Sex, & Scandal
- Physical or Psychological Need
After your designer has done his or her work, you’re probably going to want to make changes at some point. An un-updated website will quickly slip to the bottom of the SEO list! Make sure your dashboard is set up such that you can easily tweak and tinker without needing the assistance of your expert each time.
Have you unlocked the key to success when it comes to WordPress design services? We’d love it if you’d share your site with us at our Sheffield Media Group Facebook page!