How To Make a Responsive Website That Keeps Prospects Engaged
by Josette MIllar
The rise of second screen technology has been a boon for consumers. Suddenly, you don’t need to be sitting by a laptop or watching a television to access information. A cell phone, iPad, or smart watch can instantly connect you to the information you need at a moment’s notice.
For business owners, that advancement hasn’t been seamless. What was once the simple act of creating a website now requires advanced knowledge of psychology and design. A great company website needs to look as smooth and seamless on a desktop as it does on a phone. If you want to attract new prospects and turn them into customers, you not only need to know how to make a responsive website, but you need to know how to make a compelling one. Use these tips to make your website shine.
Create a Story
It’s one thing to attract prospects, it’s another to keep to keep them interested. While you don’t need to start with “Once upon a time”, you do need to weave a narrative into the framework of the website. Make the site compelling and linear. End each page with the natural progression to help prospects along to a purchase. This storytelling approach to website design answers prospects’ natural questions about the business product and guides them towards a purchase.
While a great narrative can be a branding mechanism of its own, it’s important for businesses to take the next step and brand their website with their logo and company colors when learning how to make a responsive website. This branding should meld seamlessly into each page from the home page to the checkout page so that customers associate a color and theme with the business. Branding makes it easy for customers to identify and associate information with your business.
Focus on Formatting
Less is more and nowhere is that more true than when learning how to make a responsive website. A cluttered, clunky page bombards prospects with everything under the sun. A well-developed responsive website creates clear columns that can be expanded and condensed on any screen. It also separates text from pictures to prevent losing pivotal information on different platforms. Formatting can be just as important as the message its sending so focus on a clean, clutter-free design.
End with a Bold Call to Action
What do you want your prospect to do? It’s a simple question but one that many websites neglect to consider. Do you want to make a sale? Get a phone number? Set up a meeting? Your website has a purpose but if you don’t include a call to action, it’s not worth setting up. Spend some time thinking about what you want your website to accomplish and incorporate that into the call to action. While telling the story that you’ve developed for your website, include chances to fulfill that call to action including simple steps for prospects to achieve it.
Hire a Pro
If your car wouldn’t start, what would you do? If you haven’t so much as changed the oil, you would probably call a pro. Yet many business owners with no website design experience embark on a do-it-yourself project that jeopardizes their business with in experience. Business websites can generate traffic and customers or they can be a waste of time and effort. Just like you wouldn’t try to rebuild an engine if you’ve never changed a tire, you shouldn’t try to design a business website without experience. A website designer can provide insight to entice prospects and keep them engaged. Don’t ask yourself how to make a responsive website, stick with the professionals; get a no-cost estimate from Sheffield media Group.